Facebook is the largest social media platforms on the internet with over one billion users. The extensive platform has opened up avenues for brands to connect with their fans, keep their competitors in check and get the all-important feedback.
Small businesses make use of Facebook to reach the market on a shoestring budget. Marketing activities that may cost the business thousands of dollars in other channels can be done on Facebook at a fraction of the whole cost and get a high success rate. On the other hand, large corporations can try several marketing concepts and themes on Facebook without committing large amounts of funds.
Facebook enables the following to be done effectively
Share Your Business Information
Give Your Brand Some Personality
Unlike mainstream marketing where prospects are bombarded with faceless brands that only talk about their benefits, Facebook offers a chance for the small business to show the human side of its offerings. The business can afford to get casual and engage the fan base in conversations around the brand and the need that it fulfills.
Engage, Educate, Inform
Customers can use the Facebook wall to ask questions and talk to the business agents. The business can respond to concerns and questions from the Facebook page. This is not only convenient, but it is also cheap and allows for more flexibility on the side of the business.